Behind the Scenes: Why I Choose to Stay Out of the Spotlight

 

I want to be honest with you all: I’m not the type of person who’s constantly in front of the camera on social media. It might seem like everyone these days is showing their face online, posting daily videos, or sharing pictures of themselves. While that works for some, it’s just not my style. I prefer to stay behind the scenes, doing the work that truly matters to me — creating, planning, and focusing on the things I’m passionate about.

For me, it’s always been about the work. I enjoy creating products that I believe in, and I love seeing how they help pets and their owners. As much as I value the connection with my followers and customers, I find more joy in putting my energy into meaningful work than into being the face of my business on social media. My goal has always been to share the work I’m passionate about — whether it’s the products I create, the services I offer, or my advocacy for animals.

Animal welfare has always been at the heart of everything I do. I don’t just talk about it; I act on it, whether through the products I offer or the way I support and engage with animal-related causes. When you see me share information about animal care, I want you to know that it comes from a place of genuine passion and dedication. It’s not about making a quick post to gain likes; it’s about making a difference.

I know that social media is a powerful tool for building connections, so I don’t want to completely disappear from it. Every now and then, I’ll post a video or a photo so you know I’m still here and still working hard behind the scenes. However, you won’t see me posting constantly or trying to make every moment of my life public. That’s just not how I operate.

One thing I do want to make clear is that while I might not always be in the spotlight, I’m not alone in handling my business and social media. I have an amazing marketing team that helps me manage and shape the online presence of my business. They’re the creative minds behind many of the posts, photos, and updates you see on social media. But even though they’re the brains behind the marketing, I’m the one making the final decisions. I’m the one making sure that everything we share aligns with my values and what I believe in.

I want you to know that my absence from constant posting or camera time doesn’t mean I’m not involved. I’m very much hands-on in my business, and I’m here to ensure everything I do, from the products I offer to the messages I share, reflects my passion for animals and my commitment to quality.

So, thank you for being patient with me as I navigate this journey. I appreciate your understanding as I focus on the work that matters most. Your support means the world to me, and I’m grateful to have you along for the ride. 🐾